Earlier today at an event in NYC, Google announced their new mobile transaction platform, Google Wallet. And while the impact will likely be felt almost immediately in the retail industry, for political fundraising, what will be the impact of this latest innovation?...
Blog
Karl Rove Gets It
Today we want to point you to an excellent piece by former senior White House advisor Karl Rove that appeared in the Wall Street Journal. Rove uses his WSJ column to make the case emphatically that campaigns need to become more focused on using the Internet...
Online Advertising Getting More Complicated for Campaigns
On Sunday the New York Times wrote about the increasing number of digital publishers who are developing their own ad networks. This will be good for businesses who want to advertise online, but will make buying ads a much, much more complicated process. "For...
SEO for political campaign websites
With over half of political activists using search engines to research candidates, issues, and breaking news, SEO can help position your campaign’s website in their Google crosshairs.
New format for Facebook Pages
Facebook Pages got a new overhaul yet again, this time much less dramatic than the last. The new features available to page admins today will make the pages much more like Facebook profiles. We wasted no time getting RootsHQ's Facebook page updated to take advantage...
Has Social Media Replaced Blogging?
Different generations use the internet in different ways. Milliennials access the internet wirelessly to access social media sites, while older generations use the internet more frequently to access government and financial information. All generations now have two...
Part III – Mobile App or Mobile Site: Which is best for you?
Once your business has created an online presence by building a website, your next step should be considering a mobile presence. The popularity of smart phones is not going any where, so businesses must adapt to the need for on-the-go information from their customers....
Part II – Mobile App or Mobile Site: Which is best for you?
With all of the information available about mobile apps, it can be a bit confusing to understand if building a mobile app for your business is a good or bad idea. Whether you plan on building your app for internal use or to market to your consumers, there are a few...
Part I – Mobile App or Mobile Site: Which is best for you?
To kick off our blog series on understanding mobile apps versus mobile sites, we will start by giving you the ultimate checklist to use when deciding between the two. There are many different components that go into deciding if building a mobile app or a mobile site...
RootsHQ Blog Series: Mobile App or Mobile Site: Which is best for you?
We get asked this question all of the time here at RootsHQ, should my think tank / advocacy effort / campaign build a mobile application or a mobile website? We find that most of the time, people don't understand they have an option between the two nor do they...