5 Reasons Business Catalyst Is Perfect for Political Campaigns

March 19, 2013

Recently the folks at BCGurus.com asked if I would put together some thoughts on how why Adobe’s Business Catalyst is a great tool for political campaigns. Having integrated over 100 campaign website onto the system, I jumped at the chance. Here’s a few excerpts from the article:

Campaign are a unique breed when it comes to their websites. They need to look good, but be launched quickly. They need to be robust, but affordable. They need to collect data, but be able to export that data to other systems easily. They need to be flexible, but easy to manage.

The result, all too often, is a mishmash of technologies, vendors, and widgets that looks nothing like this. There is an emerging solution that has brought reliability, features, and ease-of-use to the business world that campaigns should start to use — Adobe’s Business Catalyst.

Business Catalyst is an integrated application that combines web content management, ecommerce, contact database, email marketing, and analytics. BC delivers everything a political campaign needs in a technology platform because of its flexibility, integration, and stability. So here’s five specific reasons any candidate or consultant should seek out Business Catalyst for their next campaign.

The five reasons I mentioned, in short, are:

  1. Speed to Launch
  2. Integrated Data
  3. Integrated Email Marketing
  4. Integrated eCommerce
  5. Third-Party Integrations

You can read the full piece at BCgurus.com.

If you’re interested in checking out Business Catalyst, setup a free trial site here and get 5% off if you signup as a partner (affiliate link).

What do you think?

What content management system do you use for political websites?

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