Why conservative boycotts don’t work
In private conversations, and sometimes public forums, conservatives will lament the effectiveness of Leftist boycotts and muse as to why conservative action against woke corporations is not as effective. Generally, the answer comes back to the fact that the Left is...
read more
How to preview WordPress theme changes without blowing up your site
Here’s three options to preview theme changes in Wordpress without blowing up your website.
read more
Infographic: How the rest of the world does research
Political polling has been under constant fire since 2012 when Mitt Romney's pollster famously slipped on a banana peel of survey data and incorrectly predicted the former Massachusetts governor would oust incumbent Barack Obama. Donald Trump's unforeseen victory in...
read more
Creating a Digital Benchmark
I’ve recently had several people ask for help creating digital campaigns, so I thought it would be helpful to put together all the questions that are a starting place to benchmark how an organization currently uses digital tools and resources. A lot has changed over...
read more
Reinventing the Meet & Greet
The million dollar question for every campaign: “What is the best way can I spend my campaign dollars – and my time – to reach voters?”
read more