NFL great Herschel Walker is running for the United States Senate from Georgia, and to launch his campaign, he has dropped a new ad that is not only amazing for its cinematic quality (I suddenly have an unexplained urge to do pushups and I hate pushups), but also leaves viewers with a powerful message about politics in America today, and what it means to be a conservative.

The politicians pit American against American, rich versus poor, black versus white, urban versus rural.

I don’t believe in that garbage. It’s a lie.

I’m a conservative not because someone told me to be. I’m a conservative because I believe in smaller government, a strong military, personal responsibility, and making sure all people have the opportunity to pursue their dreams.

He’s right — 100%. Politicians who support bigger government have a vested interest in gaining power. They consolidate power not by getting all the voters in their corner, but by getting a coalition of groups of voters in their corner. How do you consolidate a group of voters? It’s sinister: you tell them the other side is coming to take away their rights, freedoms, opportunities, paycheck, kids — something important. And you tell them that you are the only thing standing between them and “the others.”

Walker’s campaign ad blows up the narrative in spectacular, UnderArmor-infused style. Check out the whole ad for yourself and then ask: is he right?