50 Ways Conservatives Can Put Digital To Use

December 24, 2012

After taking a long hard look at how the Left vs. the Right use technology, it’s clear that the Left’s competitive advantage is their willingness to collaborate. They openly work with others, share best practices, and find better ways to reach their end goals through collaborative action.

So in the spirit of collaboration and the spirit of Christmas, below is a list of 50 ideas that center-right candidates, organizations, technologists, bloggers and consultants can use to leverage technology for better outcomes. They’re not necessarily fresh new ideas — many are actually commonplace — but they are intended to get the conversation going. I have yet to see any organization using all of them, so there should be something for everyone here.

What ideas would you add to this list? Please leave your thoughts in the comments below!

  1. Create a plan to integrate digital at a senior level
  2. Include digital responsibilities in every senior-level job description
  3. Ask friends to perform common tasks on your website. See if they get tripped up. It’s poor man’s usability research.
  4. Create an editorial calendar to schedule content updates, emails, and ads
  5. Put retargeting code on your website (contact CampaignGrid for details)
  6. Review your analytics weekly and look for actionable insights
  7. Make action items based on your analytics
  8. Add online donations to your website
  9. Integrate your various lists and databases into a web-based system
  10. Use a CRM (Excel does not count)
  11. Use a commercial data vendor to append your house file (contact i360 for details)
  12. Make it easy for volunteers to add tags and IDs to your database (contact Gravity for details)
  13. Don’t rent, purchase, or use email lists from third parties
  14. Post photos to Facebook
  15. Build a smartphone app
  16. Scrap the long email newsletter and send shorter, more frequent email updates
  17. Add a Facebook app to your page that lets people signup for emails
  18. Quickly stay up on the news more easily with an RSS reader like Google Reader
  19. Send emails that don’t ask for money
  20. Send emails from a person, not an organization
  21. Update your homepage frequently to demonstrate momentum
  22. Ask your audience for feedback using blog post comments, feedback forms, or wikis
  23. Comment on other blogs
  24. Comment on other Facebook pages
  25. Reply to others on Twitter
  26. Build your email list organically
  27. Add a Facebook app to your page that lets people donate
  28. Have event attendees signup for email updates
  29. Ask permission to email people you meet at conferences or other professional events
  30. Pay attention to search keywords when writing online
  31. Don’t pay an SEO consultant
  32. If you need help with SEO, hire a PR firm
  33. Buy Facebook ads
  34. Launch a blog
  35. Launch a podcast
  36. Create online videos
  37. Put event registrations online
  38. Sell swag via an online store
  39. Put internal ads on your website to promote your own programs
  40. Put ads on your website to promote coalition partners
  41. Add a Facebook app to your page that lest people buy swag
  42. Automate answering common questions by putting the answers on your website
  43. Offer online tutorials related to your organization’s work
  44. Email out new content when you post it
  45. Sort your email list alphabetically, split it in half, then upload them as two separate lists. Send the same email with different subject lines to each list.
  46. Post new website content to Facebook, Twitter, Google+, and LinkedIn
  47. Give your audience a peak behind the curtain and post photos or stories on Facebook of what it’s like to work at your organization
  48. Share updates and links from other organizations on social media
  49. Setup Pinterest and share interesting photos
  50. Create an internal knowledge base where individuals can share lessons learned from their work
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