There are several great ways to follow the debate tonight online.
Blog
An analytics Game-Changer: Google Tag Manager
Central to effectively measuring web analytics is the ability to actually track user interactions. And as online marketing has become more sophisticated, so has the technology and scripts needed to measure visits, events, conversions, and more. Today, Google announced...
The Difference between Analytics and Insights
All day every day we're told to pay more attention to analytics. Every new web app promotes their gorgeous charts and they call them "Insights". But analytics and insights are two fundamentally different things. Analytics are the numbers, or data, that are central to...
The role of “brand journalism” in campaigns
One tool the Obama campaign has used effectively is creating content that is more storytelling than PR.
3 Ways to Make August a Digital Success
Here’s three ways to connect with voters during August, and to get ready for the fall campaign.
5 Ways Digital Strategies Can Help GOTV
Digital can and will impact GOTV in 2012, but all of the coolest and latest technology in the world is worthless to a campaign or advocacy organization unless it increases voter turnout. Here’s five ways you can create a competitive advantage with the right digital tools.
Facebook Page? Check. Now What?
In society today, we love checking things off our lists. We love projects, because projects have an end point. We love finding new work to bring on our desks, then promptly and efficiently moving them off our desks. I think that's one of the challenges with social...
Email Newsletter Tips for the Ages
Track the evolution of social media, and one thing is constant — change.
3 Things digital firms need to know about the new YouTube
This week, Google rolled out the most extensive redesign in YouTube's history, and there are several important changes PR firms can leverage to add value to their clients. 1. The new YouTube is about personalization With the redesign, YouTube has become more oriented...
10 Things Everyone Should Know To Update a Website
Nearly two decades after the advent of HTML, we still struggle with formatting words, paragraphs, and pages on the Web. For a website practitioner, using HTML and managing website content is second nature. But to other professionals, who are just now taking on the...