How To

Creating a Digital Benchmark

Creating a Digital Benchmark

I’ve recently had several people ask for help creating digital campaigns, so I thought it would be helpful to put together all the questions that are a starting place to benchmark how an organization currently uses digital tools and resources. A lot has changed over...

Advice to a first time candidate

Having been in and around campaigns for more than 12 years, I often get the opportunity to talk to candidates who are ready to test the waters and put their name on the ballot for the first time. It's an exciting time in their lives, and I love getting to be a part of...

10 Things Everyone Should Know To Update a Website

Nearly two decades after the advent of HTML, we still struggle with formatting words, paragraphs, and pages on the Web. For a website practitioner, using HTML and managing website content is second nature. But to other professionals, who are just now taking on the...

SEO for political campaign websites

With over half of political activists using search engines to research candidates, issues, and breaking news, SEO can help position your campaign’s website in their Google crosshairs.