6 Keys to Leveraging Micro-Moments
Republicans are losing micro-moments, and they don’t even realize it. Here’s six keys to reclaiming the moments we need to win to build a governing majority.
We’ve conquered data. What’s next?
Conservatives have made incredible progress leveraging data and technology to reach the right voters. Now we need to work on creating the right message.
“…earn it every day”
The Adobe Summit in Salt Lake City, is mostly geared towards corporate marketers, but there’s a lot of great takeaways for political communicators as well.
Lincoln Labs is creating a community for innovation
Following up on a successful conference in San Francisco last summer, Lincoln Labs is taking the show east with a #Reboot conference in Washington, DC and already it’s off to a smashing success.
How Super Bowl ads tap your brain
Let’s be honest, most political ads are not exactly Super Bowl quality. Of course, they don’t have Super Bowl budgets, but still… those ads during the big game really get us. What’s the difference?