Mobile traffic is about to explode

February 22, 2013

A look at our mobile future via Fortune:

“We socialize with phones or tablets as we watch TV programs. We watch our shelves of CDs gather dust as we tune into Spotify or Rdio. We discover how much work can, after all, be accomplished on a tablet instead of a laptop.

“All of these changes are anecdotal, but the numbers on mobile-data growth back them up. A report from Swedish telecom giant Ericsson this week showed that mobile traffic on data networks has been doubling for the past two years. In a more comprehensive report, Cisco said earlier this month that global traffic on data networks grew by 70% last year. Cisco offered a comparison that suggests how big mobile has become: The traffic on mobile data networks in 2012 — 885 petabytes — was nearly 12 times greater than total Internet traffic around the world in 2000, back when the web was taking off.”

Read the full article here.

Why a mobile site is essential

Why a mobile site is essential

In this day of smartphone ubiquity, your campaign, your organization and your business all need to have a mobile-friendly website.

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