Marketing automation is the fusion of data, content, and code scripts that allows the user to more accurately send the right message to the right person at the right time.
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Simplifying the Voter’s Life
The key to Obama’s win was not that they had better technology, it was that they made digital and technology a priority then integrated it into their core decision-making.
A.B.I. – Always Be Innovating
The key to successfully connecting with today’s audiences involves innovation.
50 Ways Conservatives Can Put Digital To Use
In the spirit of collaboration and the spirit of Christmas, below is a list of 50 ideas that center-right candidates, organizations, technologists, bloggers and consultants can use to leverage technology for better outcomes.
How a Startup Would Run a Campaign
If a campaign were to be run like a startup, what would it look like?
The Left’s Technology Machine
Obama’s reelection was the culmination of nearly a decade of research, experiments, and study of best practices by a collection of consistently well-funded organizations across the Left.
2,000 attend RootsCamp 2012
Just weeks after the election, over 2,000 liberal activists joined together to compare notes, share best practices, and start working on 2014.
Tech in Politics – Election 2012 Roundup
Here are several of the best articles I’ve found since the election that shed some light on how technology was used by the presidential campaigns and outside organizations.
Why the Obama campaign won: Integration
If you look closely, beyond the headlines, you’ll see that it was in fact not the presence of these tools and strategies that won the day, but their integration that lifted Obama over the top.
Social Media Metrics for the Third Presidential Debate
The 2012 presidential debates are over, and regardless of who wins the election, social media has made an impact. Here are some interesting metrics about the final 2012 presidential debate as compiled by Politico: TOP DEBATE GOOGLE SEARCHES: Overall: 1. horses and...