Twitter is a great way to handle constituent service because it allows you to interact with constituents and address their concerns directly. An issue some elected officials may have is that all of this interaction is done for the world to see. It can be a real...
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Get Your Campaign Website Noticed
You've put in the time and the money to create a well designed and user friendly website for your campaign. Now, how will you get people to notice it? You must get involved and get your message out there for people to see. Your online branding does not stop once your...
Voters ARE Using Social Media
A new study shows that majority of small businesses don't believe social media marketing will help them connect with customers. Some small businesses don't believe their customers even use social media. And to top it off, some don't believe their customers did online...
Measuring ROI of Social Media…The Right Way
The main reason campaigns get involved in social media in the first place is to help build support. So at what point should political operatives really start to measure their return on investment in social media? Before you can answer that question, you need to...
Web Credibility is More Important Than You Think
Did you know that having a well designed website gives your campaign credibility with voters? Recent surveys say that anywhere from 75% to 97% of consumers go online to gather product and company information before deciding which business to choose. These numbers are...
Benefits of Social Media Integration in Email
When it comes to growing your brand through social media, it takes more than just updating your Facebook status or posting hourly tweets to gain website traffic and followers. Whether you need to gain client prospects, maintain your current clientele or market your...
Understanding Facebook’s New Email…I Mean Messaging System
What was first called the "email killer", now we have an explanation of why Facebook's new messaging system will not kill email but integrate all forms of messaging including email. Watch the video below to get a full understanding....
Should You Invest in SEO?
For some businesses, SEO or search engine optimization gets a large chunk of the online marketing budget. Advocacy startups and campaigns are not "some businesses." So should your organization consider SEO? There are many components that go into answering that one...
Daily Report, November 9, 2010
I would suggest bookmarking every article in today's Daily Report because you will want to revisit them. At RootsHQ we are always looking for new tips and ideas to improve your online presence and overall, empower your organization. Vaseline created an ad campaign to...
Daily Report, November 8, 2010
Good afternoon everyone and welcome to the work week! It seems like everyone is going 'mobile' these days. Everyone has an 'app for that'. If your organization has ever considered creating a mobile application we can show you how. Also, you need to understand the...